Tuesday, October 28, 2008

A long last... the dawn

Bag once again with the ill behaviour...

So the Will I Stay video has launched- by far my most "professional" looking videos and, surprise surprise, a lukewarm reception. I really think that if there was ever a time when people fell in love with dazzling images and forgot to pay attention to what was going on in front of them, that time is long over.

Rather, I think people get impatient with things that seem unprofessional, but don't have a clear vision. If there's a clear vision in an unconventional package (Colin says "make the eyes go wow") then you've got something that can grab people. Slipshod, not sloppy, is that new polished.

So- back to the drawing board. The next joint coming out of the Munroe/Sportel camp will be good old fashioned wackiness. Be on the lookout for... well... better not reveal too much.

See the vid here.